The name gives the game away with this uncompromisingly rugged clothing brand from cool Sweden. A tribute to the name of the colour of the world’s most valued and widely used dye stuff: indigo. The love affair with denim is obvious but their fascination with nature’s unique source of blue dye has lead them to develop some amazing fabrics dyed in the ancient woad and more recently discovered indigo plants. Along with the denim they produce a full range of clothing with a size range to suit even those of heroic builds. They have an unfaltering attention to quality craftsmanship – this is solid clothing, for solid people.