Imagine cruising down a winding mountain road in an open top Chevy, destination Santa Monica. You’re on route to a rock concert and then a beach party with your best buddies. Excitement and Californian pine fills the late afternoon air. This is life The Flat Head way, a brand whose inspiration comes from all things Americana. Retaining the style, quality and attitude of the 1950s it brings a modern edge to its designs. All Flat Head clothing is made in small factories in Okayama known as “houses”, where the attention to detail is legendary. Their motto, which they clearly live and breathe, is “we are particular about our clothes”. The mysterious production techniques and fine details make this one of the coolest brands out there.