The Flat Head is best known for its jeans, but its superbly designed and great fitting shirts are prized possessions in discerning wardrobes too. Their Pioneer Series flagship denim has won many awards for its amazing "Tate-Ochi" fading properties; the much prized vertical line fades associated with vintage denim.
The founder of The Flat Head, Masayoshi Kobayashi, has an impressive collection of vintage shuttle looms sourced from around the world which are used to create his denims. His rare loopwheeler machines use a long fibre cotton making the construction of his t-shirts and hoodies robust yet strikingly soft.
All Flat Head clothing is made in one of seven small factories in Okayama known as “houses”, where the attention to detail is legendary. Their motto, which they clearly live and breathe, is “we are particular about our clothes”. In spite of Kobayashi-san’s love of all things vintage, he brings a modern edge to his designs which will stand the test of time. The mysterious production techniques and fine details make this one of the coolest brands out there.